Paid social, with strategy behind every decision.
Independent Paid Social Consultant & Strategist
Hello from me.
I’m an independent Paid Social Consultant & Strategist with 18 years in digital marketing. Having built my career agency-side, I now work directly with brands and alongside agency teams. I bring senior strategic thinking and hands-on expertise to paid social, always with an eye on the bigger picture and the role it can play in driving business growth.
I’ve worked across B2B and B2C, from strategy and planning through to activation and optimisation. I believe great paid social is about much more than what happens in the platform. It’s understanding the customer, finding the creative and messaging that will make them act, knowing how to get the best from the platforms, and using data to understand what’s really driving performance.
I’m naturally curious and commercially minded. I ask a lot of questions, challenge assumptions and love getting under the skin of a business. Give me a problem to unpick, a piece of creative to pull apart or a set of numbers that doesn’t quite make sense and I’m very happy.
So, if your paid social needs a fresh pair of eyes, a clearer direction, senior support or simply another experienced brain around the table, let’s talk.
Lauren
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META · LINKEDIN · TIKTOK
Strategic & hands-on platform experience
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B2B + B2C
Across a broad range of sectors, audiences and business models
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BRANDS + AGENCIES
Working directly with brands & alongside agencies
How I can help.
Paid social support, shaped around what you need.
Whether you need a one-off strategic project, support with a specific campaign or someone to take ownership of your paid social on an ongoing basis, I can tailor how I work around your objectives, your team and the support you need.
01 — Audit & challenge
Need a fresh perspective?
I can take an independent look at your paid social activity, uncover what’s working, what isn’t and where the opportunities lie, then turn that into clear, prioritised recommendations.
Paid social audits · Strategy & account reviews · Performance analysis · Tracking & measurement reviews · Creative audits
02 — Strategy & planning
Need a clearer direction?
From developing an always-on strategy to planning a new launch or campaign, I can build the approach around your business objectives, customers, creative and data, with a clear role for paid social at every stage.
Paid social strategy · Platform & channel strategy · Audience & targeting strategy · Customer journey & funnel planning · Account structure · Creative & messaging strategy
03 — Activation & optimisation
Need someone to make it happen?
I’m hands-on as well as strategic. I can take the thinking through into campaign build, launch, testing and ongoing optimisation, keeping strategy connected to what’s actually happening in-platform.
Campaign build & activation · Creative ideation & briefing · Testing strategy · Creative & performance optimisation · Budget management · Reporting & analysis · Full campaign management
04 — Senior consultancy
Need experienced support?
I can work directly with your team or seamlessly alongside your agency, bringing senior paid social expertise, an independent perspective and experienced support wherever it’s needed.
Strategic consultancy · Workshops & ideation sessions · Paid social training & team upskilling · In-house team support · Agency support
Got something else in mind?
Every business is different, and so is every brief. If you need something that doesn’t quite fit the above, I’m always happy to explore what might work.
A few of the brands I’ve worked with.